Hello! - Facebook Strategy - Landing Tab, Ad's & Apps
Hello! shift half a million copies of their magazine every week. It seems ABC 1 women cannot get enough of the Swedish Royal Family! This market are spending more than 45 minutes a day on social networking sites, and are fast becoming the largest group on Facebook.
Working with Hello! we are setting out to capitalise on this, by providing them with a social media strategy to help engage this audience and satiate their need for all things celebrity gossip online.
This project is still in it's early stages, but you can see from our initial ideas what I am hoping to achieve with their brand online. Facebook apps that integrate with users events, exclusive content on rich landing tabs to encourage 'likes', competitions driving return visitors, wall management guidelines to keep it clean and Facebook advertising to tell everyone about it.