Legoland - Social Media Strategy - Ideas in Development
Like any normal 26 year old I love Lego, and secretly I love Legoland!
But, every kids favourite bank holiday destination has a problem. Legoland Windsor has a fairly well subscribed Facebook page, but very few of those who are engaging with the brand online are converting into return visitors.
Still in it's early stages of development. I have been working on a full annual social media campaign, with the aim to get; parents interacting on Facebook, kids playing with rich games, competitions to bring all the family together online and to promote an exciting new ride launch next year.
Working alongside a planner, new business director and creative director. I have been involved in brainstorming ideas, preparing research, designing our ideas and pitching to the client.
On the left are some examples of the minisite for kids and a Facebook landing page for parents.